"HiSmile has been able to connect with a new, previously untapped audience of young men," says its founder Nik Mirkovic. HiSmile's ( @hismileteeth ) teeth whitening kit gets results in just 10 mins. And on Instagram, the brand's stories ads and creator campaign resulted in a 90% increase in male customers. "In the past, we struggled to reach this demographic, but by using Instagram’s targeting tools and developing relevant video content, HiSmile has seen an uplift with men aged 15–25."
📷 by @hismileteeth #igsuccessstories