"By leveraging this unique strategic framework, we were able to overcome many of the challenges often present in influencer marketing," says Anheuser-Busch InBev's US digital lead Victoria Vaynberg. Anheuser-Busch wanted to increase brand awareness of its Lime-A-Rita drink with an Instagram influencer campaign. Working closely with agency Hashoff to find key influencers, the beverage brand chose 3 influencers to produce exuberant photo and video ads. Facebook Marketing Partner Kinetic then promoted these ads to Lime-A-Rita's core demographic through the influencers' individual handles. "The combination of Hashoff’s technology and the power of Instagram ad products, proved highly effective in deepening our connection with female consumers and increasing relevance for Lime-A-Rita," Victoria says. The result? Creating more margarita moments by rocketing past the brand's limited organic following and reaching 8.57 million people.
📷 by @sophlog @ritas #igsuccessstories #nationalmargaritaday #🍹